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時(shí)尚是什么

Fashion Maybe…

是多角度的認(rèn)知

也是認(rèn)知邊界的突破

不為定義時(shí)尚

而是追問(wèn)可能性

重新發(fā)現(xiàn)自己發(fā)現(xiàn)世界

認(rèn)知時(shí)尚的本質(zhì)

探索時(shí)尚的可能性

在創(chuàng)作中發(fā)現(xiàn)：時(shí)尚可以是什么

It's multiple perspectives

It is also a breakthrough of cognitive boundaries

Don't define fashion

It's asking about possibilities

Rediscover yourself discover the world

Recognize the nature of fashion

Explore the possibilities of fashion

Discover in creation: what can fashion maybe

時(shí)尚傳播 + 廣告學(xué) + 攝影 + 表演

FASHION COMMUNICATION + ADVERTISING

+ PHOTOGRAPHY+ PERFORMANCE

149名畢業(yè)生 + 31位指導(dǎo)教師

149 BA GRADUATES + 31 TUTORS

The New School 新益求新

新“秀”登場(chǎng)

The New Starlights on Stage

時(shí)尚傳播學(xué)院

2019屆本科畢業(yè)設(shè)計(jì)作品展

壓軸亮相北服畢業(yè)季

開(kāi)幕秀等系列展演創(chuàng)新登場(chǎng)

BIFT∣SFC 2019 BA GRADUATION EXHIBITION

Final Presentation at the Graduation Season of BIFT

Opening Show and Other Series of Exhibitions and Performances

繼2018年成功舉辦首屆畢業(yè)設(shè)計(jì)展暨“送給全體畢業(yè)生的禮物”時(shí)尚嘉年華活動(dòng)后，時(shí)尚傳播學(xué)院今年再度創(chuàng)新，推出集戲劇、音樂(lè)、歌舞、說(shuō)唱、視頻、時(shí)裝表演、新媒體藝術(shù)于一體的2019屆本科畢業(yè)設(shè)計(jì)作品展開(kāi)幕秀，打造一場(chǎng)跨學(xué)科的畢業(yè)藝術(shù)匯演，一臺(tái)多維度的時(shí)尚傳播盛筵。

學(xué)院特邀有“中國(guó)模特之父”稱號(hào)的著名時(shí)尚編導(dǎo)張艦老師擔(dān)任開(kāi)幕秀總導(dǎo)演，學(xué)院教師擔(dān)任開(kāi)幕秀編劇和演出組織，以畢業(yè)設(shè)計(jì)大主題“時(shí)尚是什么 Fashion Maybe...”為主線，串聯(lián)各專業(yè)學(xué)生的畢業(yè)作品。其中，歷年以時(shí)裝秀形式進(jìn)行畢業(yè)設(shè)計(jì)演出的表演專業(yè)服裝表演方向、時(shí)尚編導(dǎo)方向的畢業(yè)生作品，作為開(kāi)幕秀核心內(nèi)容壓軸出場(chǎng)。開(kāi)幕秀的創(chuàng)新之處還體現(xiàn)在新媒體藝術(shù)的融入與呈現(xiàn)，電子音樂(lè)人、藝術(shù)家洪啟樂(lè)的新媒體藝術(shù)作品、畢業(yè)展動(dòng)態(tài)報(bào)等視聽(tīng)元素，通過(guò)LED舞臺(tái)和聲光電的舞美設(shè)計(jì)，在BIFTPARK-1號(hào)秀場(chǎng)內(nèi)外營(yíng)造出大型沉浸式場(chǎng)域氛圍。

作為新建學(xué)院，北服時(shí)尚傳播學(xué)院新益求新，通過(guò)畢業(yè)設(shè)計(jì)展覽、開(kāi)幕秀、攝影之夜、首屆表演專業(yè)廣告?zhèn)鞑シ较蛭枧_(tái)劇畢業(yè)作品等新的展演形式，呈現(xiàn)2019屆畢業(yè)生對(duì)時(shí)尚、對(duì)專業(yè)、對(duì)自身發(fā)展的思考與再認(rèn)識(shí)，也呈現(xiàn)時(shí)尚傳播學(xué)院獨(dú)樹(shù)一幟的跨學(xué)科特色。2019屆畢業(yè)設(shè)計(jì)展新“秀”登場(chǎng)，彰顯了面向未來(lái)、擁抱未來(lái)、與時(shí)并進(jìn)、與美同行的學(xué)院精神，同時(shí)，延續(xù)2018年時(shí)尚嘉年華的畢業(yè)季青春主題，通過(guò)2019屆畢業(yè)展開(kāi)幕秀和閉幕式派對(duì)，凝聚全院師生的美好情感，攜手校內(nèi)外藝術(shù)家，共同祝愿我們2019屆的全體畢業(yè)：

Established in 2017, the School of Fashion Communication of BIFT has four majors: Communication (Fashion Communication), Advertising, Photography and Performance (Fashion Performance/Fashion Advertising Promotion/Fashion Choreography). They all have a history of over 10 years. These majors not only belong to different disciplines, such as journalism and communication, fine arts, drama and film, and television, but also have distinct professional characteristics. All the students cultivated are the most active cutting edge talents in urban economy, fashion industry, cultural creativity and fashion communication.

Following the successful First Graduation Exhibition and the "Gifts to All Graduates" Fashion Carnival held in 2018, the School of Fashion Communication has launched new activities this year, featuring an opening show of 2019 BA Graduation Exhibition, which integrates drama, music, singing and dancing, rap, video, fashion show and new media art to present an interdisciplinary graduation art show, a multi-dimensional fashion communication gala.

The college has specially invited the famous fashion director ZHANG Jian, reputed as "Father of Chinese Model Professionals", to act as chief director of the opening show. Young teachers of the college have been invited to act as screenwriters and performance organizers of the opening show. The open show takes the graduation design theme "Fashion Maybe..." as the main thread to showcase graduation works of students in different majors. Among them, the graduation fashion show designed by the major of fashion performance and fashion choreography will continue to be the core content of the opening show this years. The innovation of the opening show is also manifested in the integration and presentation of new media art, such as the new media art works by the electronic musician and artist HONG Qile, graduation exhibition dynamic posters and other audio-visual elements. A large-scale immersive field atmosphere is created inside and outside BIFTPARK-NO.1 Show Hall by means of the choreography design of LED stage, sound and light.

As a newly-established college, the School of Fashion Communication, BIFT isstriving for innovation. Graduation design exhibition, opening show, photography night, and stage drama cast by the first graduates of Fashion Advertising Promotion present the 2019 BA graduates' meditation and recognition of the concept of fashion, their majors and their own development, as well as the unique interdisciplinary characteristics of the School of Fashion Communication. The debut of 2019 BA Graduation Design Exhibition highlights the school spirit of facing toward and embracing the future, and marching along with beauty. At the same time, it carries forward the youth theme of the graduation season of the 2018 Fashion Carnival. Through the opening show and closing ceremony party of the 2019 BA Graduation Design Exhibition, it crystallizes the physical and emotional well-being of all the faculty and students of the school, and jointly extends a good wish for all the Class2019 graduates by joining hands with artists both on and off campus:

誠(chéng)邀您出席北京服裝學(xué)院時(shí)尚傳播學(xué)院

2019屆本科畢業(yè)設(shè)計(jì)作品展系列活動(dòng)

We sincerely invite you to attend

2019 BA graduation exhibition of SFC, BIFT.

風(fēng)尚生活  文化態(tài)度  價(jià)值創(chuàng)造  時(shí)尚傳播

面向未來(lái)  擁抱未來(lái)  與時(shí)并進(jìn)  與美同行

Fashion life communicates cultural attitude,

fashion communication aims at value creation.

We are facing toward to embrace the future,

keeping pace with the times,

and marching along with the beauty.